Our Mission

Our mission is to advance initiatives against the drug epidemic, seek policy changes, and develop programs and projects — or support those created by other credible organizations—that prevent substance use disorder, address the intersection between mental health and drug abuse, and save lives from overdose.


Victoria’s Voice seeks to be the trusted national leader in successfully educating and providing the necessary tools for parents and families to take action to prevent substance use disorder and overdose deaths.

Our History

David and Jackie Siegel’s world was forever changed when their 18-year-old daughter Victoria died of a drug overdose on June 6, 2015. In the depths of their despair, David and Jackie dedicated themselves to understanding how this tragedy came to pass. And in doing so, they learned a great deal about the drug epidemic stealing young lives in our country.

Although they cannot change their own story of loss, David and Jackie have committed to turning the tragedy of Victoria’s death into a national platform for drug awareness and prevention and saving lives from overdose. As public figures, the Siegels effectively advocated for the Comprehensive Addiction and Recovery Act (CARA) signed into law on July 22, 2016. This was the first major federal addiction legislation in 40 years and the most comprehensive effort yet to address the opioid epidemic. Its passing laid the groundwork for a coordinated national response.

In an effort to do more, faster to end the opioid crisis in our country, the Siegels later founded Victoria’s Voice Foundation in 2019. Since then, the foundation’s Save Our Kids Education and Prevention Programs have positively impacted more than one million students, parents, educators and community members nationwide.

In 2023, Victoria’s Voice also secured a federal resolution designating June 6 as National Naloxone Awareness Day—a fitting tribute to mark the day of Victoria’s passing eight years earlier. This national day of recognition serves to spread awareness of opioid reversal medications like naloxone, remove stigma and save lives from overdose.

The resources shared on our website are not a substitute for professional medical advice, diagnosis, or treatment. Contact a qualified healthcare provider for questions concerning your mental or physical health. If you or someone you know is experiencing a medical emergency, seek immediate medical attention. Dial 911 or visit the nearest emergency department. If you think someone might be experiencing a drug overdose, dial 911 and administer naloxone if available. If you or someone you know is experiencing a mental health crisis, text 988 to connect to crisis counselors at the 988 Suicide and Crisis Lifeline at any time.

Four Pillars

Victoria’s Voice is guided by four pillars that work in concert to effect a comprehensive, balanced and prevention-focused response to the drug crisis.

Drug Education and Outreach

Bringing drug awareness and prevention education to students, parents, educators and communities nationwide.

Naloxone Awareness and Access

Campaigning to raise awareness and ensure access to lifesaving naloxone—a powerful antidote to an opioid overdose.

Drug Policy Support

Informing national, state and local policymakers on the ever-changing landscape of the drug epidemic and the drug policy needed to save lives.

Influencing Behavior Through Victoria’s Voice

Creating novel resources to educate, inspire change and give hope to families affected by the drug crisis in our country.

Board of Directors

Victoria’s Voice is immensely grateful for the leadership, hard work and guiding vision
of our Board of Directors.

David Siegel

Crisa Marder
Vice President

Mark Waltrip

Jared Saft

Dennis Lemma

Marcia Rowley

Jackie Siegel


Our small but passionate team collectively brings more than 150 years of experience working in non-profits, drug prevention, and youth leadership and education to every initiative we pursue.

Mina Lu
Chief Executive Officer

Leah Shepherd
Executive Director

Mark Cady-Archilla
Corporate Partnerships Director

Elsa Davidson
Finance & Regulatory Manager

Rachael Bischel
Program Manager

Nicki Rohloff
Program Manager

Alexis Kincaid
Research Fund Development Coordinator