In 2023, Victoria’s Voice Foundation decided to start a new nationwide narrative by securing a bipartisan federal resolution designating June 6, the day of Victoria’s passing, as National Naloxone Awareness Day (NNAD). NNAD now unites voices in raising naloxone awareness and calling for its increased availability and accessibility for every American.
On June 6, 2015, 18-year-old Victoria Siegel was found overdosing at home. Tragically, her first responders weren’t equipped with naloxone—an opioid overdose reversal medication—and Victoria passed away on the way to the hospital.
In honor of Victoria’s life and legacy, her parents, David and Jackie Siegel, became powerful advocates for naloxone. It is largely due to David’s relentless advocacy that nearly every first responder in his home state of Florida now carries naloxone.
Following David’s lead, Victoria’s Voice secured a federal resolution in 2023 designating June 6, the day Victoria passed, as National Naloxone Awareness Day (NNAD).
This growing national movement raised countless voices by 2025, including more than one billion media impressions and 150 buildings and landmarks—from Niagara Falls to the Hawaii Convention Center—that were illuminated purple in a powerful display of support.
This year we are raising the bar(k) by inviting man’s best friend to join the national conversation. Let’s face it: They’re cute, and they know how to raise the alarm! Together with your best friend, let’s make our voices heard and our message clear: Naloxone saves lives from drug overdose and poisoning. It is safe, effective and easy to use
Whether you’re an influencer, advocate or concerned individual, your voice can help save lives on June 6, 2026.
By adding your voice to NNAD this year, you are taking a stand against the countless lives lost to prescription opioid medications and other narcotics like heroin and fentanyl. NNAD is our collective call to action to make naloxone and other opioid overdose reversal medications readily available in every home, business, church, school and municipal building.
Whether it’s your home, office, building or bridge, light it up purple in support!
Wear purple to spread awareness of NNAD throughout your day, from coffee pick up to the gym, work, office, school, boardroom, studio and beyond.
Spread awareness of this lifesaving medication within your network of family, friends, associates, viewers and followers. Share a post showing you carry Narcan and let others know how easy it is to use.
Maximize your socials BEFORE, DURING and AFTER June 6.
Our NNAD media toolkit is designed to fuel your NNAD posts, reels and shares. Download our pre-made social media graphics, video overlays and templates, and written captions and content to make our collective call to action loud and clear. Let’s see how big we can make our voice this year!
We’re here to help with storyboarding, content co-creation and promotion. Whether you’re an advocate, creator, healthcare expert or simply someone who cares about saving lives, we’d love to partner. Contact Alexis at Alexis@victoriasvoicefoundation.com.
